14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

LANA

Germany

LANA, also known as LANA Organic and formerly LANA natural wear, is a German eco fashion label based in Aachen. Since 1987 it has made womenswear and baby clothing from organic and natural fibres.

Facts
HeadquartersAachen, Germany
Producing since1987
CertificationsGOTS, Fairtrade
LinesWomenswear, baby collection
Websitelana-organic.de
Segment
Mid-market
Categories
WomenswearChildrenswearAccessories
Sales channels
E-commerceWholesale

What is LANA?

LANA is an organic fashion label headquartered in Aachen, Germany. Trading under the names LANA natural wear and LANA Organic, it has produced clothing since 1987 and sells through its own website as well as through stockists.

Products and positioning

The womenswear line covers tops, blouses, jumpers, dresses, skirts, trousers, jumpsuits, jackets, coats, nightwear and accessories. A baby collection adds rompers, bodies, shirts, jumpers, trousers, leggings, blankets, sleeping bags and cuddly toys.

Materials are mainly natural fibres:

  • GOTS-certified organic cotton
  • Organic merino wool, sourced without mulesing
  • Hemp, linen, TENCEL and Lenzing EcoVero viscose
  • Recycled cotton and stone nut buttons

The company holds GOTS and Fairtrade certification, and a large part of the collection is PETA-approved as vegan.

Production

Design, pattern making and quality control take place in Germany. Yarn, fabric and ready-to-wear production is spread across Portugal, Lithuania, Poland, Italy and Turkey, with cutting, sewing and washing carried out in GOTS-certified factories.

Why it matters

With nearly four decades in organic apparel, LANA is one of the longer-established names in the German eco fashion market, showing how certification and a transparent European supply chain underpin a sustainable brand.

Frequently asked questions

Where is LANA Organic based?

LANA Organic, formerly LANA natural wear, is headquartered in Aachen, Germany.

What materials does LANA use?

It mainly uses natural fibres such as GOTS-certified organic cotton, mulesing-free organic wool, hemp, linen, TENCEL and EcoVero viscose.

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