manomama
manomama is a socially driven textile company from Augsburg, Germany, run by Sina Trinkwalder. It produces clothing ecologically in Germany and employs people who find it hard to get work elsewhere.
| Headquarters | Augsburg, Germany |
|---|---|
| Founder | Sina Trinkwalder |
| Production | Germany, regional supply chain |
| Model | Social business |
| Website | manomama.de |
What is manomama?
manomama is a socio-economic textile company based in Augsburg, Germany, led by its founder Sina Trinkwalder. The company was built around people rather than a product idea: it hires those who often struggle on the job market, such as the long-term unemployed, older workers, people without a school-leaving qualification and single parents, and pays them fair wages.
Products and positioning
manomama makes clothing produced ecologically and sustainably in Germany, including denim. Fashion components come from local production sites, keeping the supply chain largely regional, while the cotton is sourced from Tanzania. The company has expanded its manufacturing with a new production site in Augsburg.
History
Augsburg was historically a major centre of German textile manufacturing, and manomama is often cited as part of a return of textile production to the region. Its founder has received recognition from sustainability initiatives, and the company has been discussed as a case study in whether a business can be both socially sustainable and commercially successful.
Why it matters
manomama shows an alternative to offshore fashion production: a domestic, regional supply chain combined with an employment model that puts social inclusion at the centre of the business.
Frequently asked questions
Who founded manomama?
manomama was founded and is run by Sina Trinkwalder in Augsburg, Germany.
What is special about manomama?
manomama produces clothing ecologically in Germany and deliberately employs people who struggle to find work, paying them fair wages.