Stehmann
Stehmann is a German women's trouser brand with a heritage of around fifty years. It offers trousers in many fits, a denim line called DENIM by Stehmann, and the sister label st.Ann.
| Country | Germany |
|---|---|
| Category | Women's trousers |
| Denim line | DENIM by Stehmann |
| Sister brand | st.Ann |
| Website | stehmann-store.de |
What is Stehmann?
Stehmann is a German womenswear brand specialising in trousers. The company presents itself with the promise of fifty years of quality and also runs the sister label st.Ann, which is sold through the same online store.
Products and positioning
Rather than offering a full wardrobe, Stehmann concentrates on the trouser category and organises its range by fit and occasion:
- Slim, straight, relaxed and wide leg fits
- Jogpants, culottes, Marlene and barrel trousers, and 7/8 lengths
- Business and suit trousers, travel trousers, and seasonal summer and winter styles
- DENIM by Stehmann, a dedicated jeans line
Distribution
Stehmann sells directly online with payment options including PayPal, Klarna and Apple Pay. It also offers a store finder for physical retail partners, a warehouse sale and a B2B partner programme for retailers.
Why it matters
Stehmann illustrates the specialist model in German womenswear: a single category brand that combines a wholesale partner network with its own direct online channel and a second label to broaden its reach.
Frequently asked questions
What does Stehmann sell?
Stehmann sells women's trousers in a wide range of fits, plus a denim line called DENIM by Stehmann.
Where can I buy Stehmann trousers?
Stehmann trousers are sold through the brand's online store and through retail partners listed in its store finder.