st.Ann
Stehmann · Germany
st.Ann is a German women's trouser label sold alongside its sister brand Stehmann. It focuses on trousers in a broad range of fits, from slim and straight cuts to wide legs, culottes and travel trousers.
| Country | Germany |
|---|---|
| Category | Women's trousers |
| Sister brand | Stehmann |
| Channels | Online store, retail partners |
| Website | stehmann-store.de |
What is st.Ann?
st.Ann is a womenswear label from Germany that specialises in women's trousers. It belongs to the same business as the trouser brand Stehmann, and both labels are sold together through a shared online store, which presents the company as offering fifty years of quality in trouser making.
Products and positioning
The assortment is built almost entirely around trousers. Shoppers can choose by fit and by occasion, which reflects a specialist approach rather than a full womenswear wardrobe. The range covers:
- Slim, straight, relaxed and wide leg fits
- Jogpants, culottes, Marlene and barrel trousers
- 7/8 length styles and denim
- Business and suit trousers, summer and winter trousers, and travel trousers
Distribution
st.Ann is sold directly to consumers online with common payment options such as PayPal, Klarna and Apple Pay. The company also runs a store finder for physical retail locations, a warehouse sale and a B2B partner programme for retailers who want to stock the brands.
Why it matters
st.Ann is an example of a focused category specialist in German womenswear: a trouser label that pairs direct online selling with a retail partner network, and that uses fit and occasion as the main way to organise its collection.
Frequently asked questions
What does st.Ann sell?
st.Ann sells women's trousers in many fits, including slim, straight, wide leg, culottes, jogpants and business trousers.
How is st.Ann related to Stehmann?
st.Ann and Stehmann are sister trouser brands sold together through the same online store and retail partner programme.