Kleinigkeit
Kleinigkeit is a German fashion label from Wiesbaden, founded in 2015 by former footballer Leon Andreasen and Steffen Großkurth. It makes minimalist streetstyle clothing for women and men, recognisable by its feather logo.
| Founded | 2015 |
|---|---|
| Founders | Leon Andreasen, Steffen Großkurth |
| Headquarters | Wiesbaden, Germany |
| Logo | Feather |
| Website | kleinigkeit.de |
What is Kleinigkeit?
Kleinigkeit is a fashion label based in Wiesbaden, Germany. It was founded in 2015 by Leon Andreasen, a former professional at Hannover 96, together with business partner Steffen Großkurth.
Products and positioning
The label stands for minimalist designs, high-quality materials and fine lines. Its logo is a feather, and its streetstyle clothing is intended to convey a relaxed, positive outlook on life. The brand's slogan plays on its name, which means a little thing in German:
- Eine #Kleinigkeit für jeden
- #keineprobleme für alle
Collections cover casual pieces for women and men, sold through the brand's online shop and German fashion and sports retailers.
Sport partnerships
Kleinigkeit has built a profile in the sports sector. In a partnership with Hannover 96, it outfits the professional squad, coaching staff and club representatives for events away from the pitch with individual clothing in club design, after earlier joint items for the club's fan shop.
Why it matters
The label is an example of an athlete-founded German fashion brand using football partnerships to build visibility alongside its retail distribution.
Frequently asked questions
Who founded Kleinigkeit?
Kleinigkeit was founded in 2015 by former Hannover 96 professional Leon Andreasen and Steffen Großkurth.
Where is Kleinigkeit from?
Kleinigkeit is a German fashion label based in Wiesbaden.