14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Milestone

Germany

Milestone is a German outerwear brand founded in 1994 in Ingolstadt, Bavaria. It makes jackets and coats for men and women, including leather jackets, parkas and down jackets.

Facts
Founded1994
OriginIngolstadt, Germany
ManagementGerrit Schweisfurth, Gerhard Bauer
Retail reach4,000+ retailers, 30+ countries
Websitemilestone.style
Segment
Mid-market
Categories
MenswearWomenswearOutdoor
Sales channels
WholesaleE-commerceMarketplaces

What is Milestone?

Milestone is a German jacket and outerwear brand founded in 1994 in Ingolstadt, Bavaria. The company is managed by Gerrit Schweisfurth and Gerhard Bauer and describes itself as one of the leading jacket manufacturers internationally.

Products and positioning

Milestone focuses on jackets for men and women. The range includes:

  • Casual jackets and bomber jackets
  • Leather jackets, including lambskin and kid suede styles
  • Parkas and down jackets
  • Coats

The brand combines fashion-driven design with technical innovation. Its collections are known for casual cuts, lively materials, strong silhouettes and unusual details, and the company aims for pieces that last beyond short-term trends.

Distribution

Milestone sells to more than 4,000 retailers in over 30 countries and is also available through large online platforms. It presents its collections at international trade fairs, including Pitti Immagine Uomo in Florence.

Why it matters

Milestone is an example of a specialised German outerwear supplier whose business is built on a broad wholesale network, with jackets as a single, clearly defined category.

Frequently asked questions

Where is Milestone from?

Milestone is a German outerwear brand founded in 1994 in Ingolstadt, Bavaria.

What does Milestone sell?

Milestone makes jackets and coats for men and women, including leather jackets, parkas, bombers and down jackets.

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