Rabe
Rabe is a German womenswear brand from Hilter, operated by Rabe Moden GmbH. It specialises in coordinated womenswear with a strong focus on knitwear.
| Company | Rabe Moden GmbH |
|---|---|
| Based in | Hilter, Germany |
| Focus | Womenswear coordinates, knitwear |
| Model | Retail space partnerships |
| Website | rabe-moden.de |
What is Rabe?
Rabe is the womenswear label of Rabe Moden GmbH, a company based in Hilter in Germany. The brand is known as a specialist in women's coordinates, meaning collections of tops, knitwear and bottoms designed to be combined into complete outfits, with knitwear at the centre of its offer.
Products and positioning
The collections are built around knitted pieces such as jumpers, cardigans and knitted tops, complemented by coordinating separates. This approach gives retailers a range that can be merchandised as a complete look rather than as individual items, which has long been a hallmark of the German coordinates segment.
Distribution
Rabe sells mainly through specialist fashion retailers in Germany and abroad. A central part of its model is the Flächenpartnerschaft, a retail space partnership in which the brand works closely with stores on dedicated areas for its collections. In the early 2000s the company had about 1,500 customers and was expanding these partnerships, including through compact shop in shop areas within retailers' stores.
- Specialist in coordinated womenswear
- Knitwear as the core category
- Shop in shop and retail space partnerships with independent retailers
Why it matters
Rabe is an example of the German coordinates model, in which a brand and its retail partners manage dedicated floor space together.
Frequently asked questions
Where is Rabe from?
Rabe is a German womenswear brand operated by Rabe Moden GmbH in Hilter.
What does Rabe sell?
Rabe sells coordinated womenswear collections with a focus on knitwear.