CLUE
E-Land · South Korea
CLUE is a South Korean accessory brand focused on jewellery in gold and silver with gemstones and crystals. It also sells watches, bags and small accessories at reasonable prices, mainly for women.
| Origin | South Korea |
|---|---|
| Focus | Jewellery in gold and silver |
| Online store | Part of E-Land mall |
| Other products | Watches, bags, wallets |
| Website | clue.elandmall.com |
What is CLUE?
CLUE is a Korean accessory brand that focuses on jewellery, usually made of gold, silver, gemstones and crystals. It sits in the accessible price range and its designs are especially popular with women. The brand's online store is part of the E-Land mall.
Products and positioning
The range centres on everyday and gift jewellery:
- Rings, earrings, necklaces and bracelets
- Couple and baby jewellery in 10K or 14K gold
- Watches with a choice of straps
- Bags, purses, matching wallets and key rings
CLUE has also released collaborations with Disney and other brands, adding character themes to its jewellery.
Distribution
CLUE sells through its own stores and its online shop within E-Land's e-commerce platform. Its products have been carried in more than 60 stores.
Why it matters
CLUE is an example of the Korean costume and fine jewellery segment that serves gifting occasions, couple culture and fan driven collaborations, a market shaped strongly by K pop and K drama styling.
Frequently asked questions
What does CLUE sell?
CLUE sells rings, earrings, necklaces and bracelets in gold and silver, plus watches, bags and wallets.
Where is CLUE from?
CLUE is a South Korean accessory brand whose online store is part of the E-Land mall.