Whoau
E-Land · South Korea
Whoau is a South Korean casual fashion brand belonging to the E-Land group. E-Land was founded in 1980 and is headquartered in Seoul.
| Owner | E-Land |
|---|---|
| Group founded | 1980, Sinchon, Seoul |
| Group headquarters | Mapo-gu, Seoul |
| Country | South Korea |
| Segment | Mass market and fast fashion |
What is Whoau?
Whoau is a South Korean fashion brand of the E-Land group. The source used here describes the group rather than the brand, so brand level details such as founding year and store count are not given.
The group behind it
E-Land began in 1980 as a 6 square metre clothing shop in front of Ewha University in Sinchon, Seoul. Its first brand was called England and was renamed E-Land because of trademark registration limits. Apparel is the cornerstone business, alongside groceries and housewares. The group owns about 60 brands in Korea and operates licensed brands such as New Balance, Berghaus, Ellesse and K-Swiss. The headquarters is in Mapo-gu, Seoul.
Business model and distribution
According to Wikipedia, products reach customers through about 5,000 franchise stores and 59 E-Land owned stores, and the group has worldwide operations through its subsidiary E-Land World. It also runs retail operations including NC Department Store, NewCore Outlet and 2001 Outlet. The first 2001 Outlet opened in 1994 as the first outlet store in the Korean market.
Why it matters
Whoau shows how a large Korean conglomerate covers several customer groups with separate apparel labels. Ownership at group level is verified; brand level facts should be checked against E-Land materials before relying on them.
Frequently asked questions
Who owns Whoau?
Whoau belongs to the E-Land group of South Korea, which was founded in 1980 and is headquartered in Mapo-gu, Seoul.
Where is Whoau from?
Whoau is from South Korea and is part of the apparel business of the E-Land group.