Coccinelle
E-Land Group · Italy
Coccinelle is an Italian handbag and accessories brand founded in 1978 by Giacomo Mazzieri and based in Sala Baganza. According to Italian Wikipedia it is controlled by the Korean E-Land group. It positions itself in the accessible luxury segment.
| Founded | 1978 |
|---|---|
| Founder | Giacomo Mazzieri |
| Owner | E-Land Group (South Korea) |
| Headquarters | Sala Baganza, Italy |
| Segment | Accessible luxury bags and accessories |
| Website | coccinelle.com |
What is Coccinelle?
Coccinelle is an Italian brand of handbags, small leather goods and accessories. Italian Wikipedia gives its founder as Giacomo Mazzieri and its founding year as 1978, and says the company still has its seat in Sala Baganza.
History
The company started with handbags and later widened into small leather goods and accessories, including sunglasses and costume jewellery from 1998. The first mono-brand store opened in Milan in 1995, and by 2008 the company had more than 50 flagship stores, according to the same source.
Ownership
Italian Wikipedia reports that the Korean E-Land group has fully controlled the company since 2016, having acquired the whole shareholding in 2012. The legal entity is Coccinelle S.p.A.
Products and positioning
The brand describes its range as covering handbags in many shapes (shoulder, crossbody, shopping, bucket, mini bags, clutches and backpacks), small leather goods, jewellery and bag charms, belts, scarves, hats and gloves, and footwear from ballet flats to sneakers. Named collections on its website include Mavery Pocket, Pansy, C-Me, Arlettis, Beat and Boheme.
Italian Wikipedia places Coccinelle in the "lusso accessibile" (accessible luxury) segment, which fits a premium price level below the major luxury houses.
Business model and distribution
Coccinelle combines its own mono-brand stores with an online shop. Its wholesale footprint was not detailed in the sources consulted.
Why it matters
Coccinelle is a long-running Italian accessories brand in the accessible luxury tier, now operating within an Asian retail and fashion group.
Frequently asked questions
Who owns Coccinelle?
According to Italian Wikipedia, the Korean E-Land group has fully controlled Coccinelle since 2016, after acquiring the whole shareholding in 2012.
Where is Coccinelle from?
Coccinelle is an Italian brand, founded in 1978 by Giacomo Mazzieri. The company is based in Sala Baganza.