8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Mandarina Duck

E-Land Group · Italy

Mandarina Duck is an Italian bag and luggage brand founded in 1977 by Paolo Trento and Pietro Mannato. Wikipedia reports that the Korean retailer E-Land bought the company in July 2011 and still owns it. It is known mainly for luggage and travel accessories.

Facts
Founded1977
FoundersPaolo Trento and Pietro Mannato
OwnerE-Land Group (since 2011, per Wikipedia)
Registered officeMilan, Italy
SegmentLuggage, bags and travel accessories
Websitemandarinaduck.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
Own storesWholesaleE-commerce

What is Mandarina Duck?

Mandarina Duck is an Italian brand of luggage, bags and travel accessories. Wikipedia says it was founded in 1977 by Paolo Trento and Pietro Mannato, and that its first collection was called Utility.

History and ownership

The parent company, Finduck Group, was bought by the Italian leather goods retailer Antichi Pelletieri in 2008 for £29.2 million, according to Wikipedia. In July 2011 the Korean retailer E-Land bought the debt-ridden company. Wikipedia describes E-Land as the current owner. The company's website names the legal entity as Mandarina Duck S.p.a., with a registered address on Via Tortona in Milan; Wikipedia gives Bologna as the headquarters, so the two sources differ.

Products and positioning

The website lists softside and hardside suitcases, duffels and travel accessories, as well as shoulder bags, shoppers, crossbody bags, belt bags, business bags, mini bags, handbags and backpacks. It also sells wallets and beauty cases. Named lines include MD20, Tartan, Daisy and Smart Duck.

Wikipedia records several design and partnership projects over the years:

  • 2004: luggage designed to fit the Mini Hatch
  • 2007: a limited-edition Nissan Micra designed by the brand
  • 2009: a first mobile phone, Moon, made with Alcatel
  • 2014 and 2019: amenity kits for Virgin Australia and Turkish Airlines
  • 2017: a handbag made from recycled plastic bottles

Business model and distribution

Wikipedia reports 68 shops worldwide in 1996 and branches in cities including Paris, Barcelona, Duesseldorf, Berlin, Vienna and London, plus outlets. The brand also sells online.

Why it matters

Mandarina Duck is a long-standing Italian name in design-led luggage, now run as part of a Korean fashion and retail group.

Frequently asked questions

Who owns Mandarina Duck?

Wikipedia reports that the Korean retailer E-Land bought Mandarina Duck in July 2011 and owns it today.

Where is Mandarina Duck from?

Mandarina Duck is an Italian brand founded in 1977. Its company website lists a registered office in Milan, while Wikipedia names Bologna as its headquarters.

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