Invicta
Seven Spa · Italy
Invicta is a backpack and outdoor brand founded in England in 1906 and based in Turin, Italy, since the 1920s. It is best known for colourful backpacks and also makes clothing and sneakers.
| Founded | 1906, England |
|---|---|
| Headquarters | Turin, Italy |
| Owner | Seven Spa (since 2006) |
| Known for | Colourful backpacks |
| Website | invicta.it |
What is Invicta?
Invicta is a bags and apparel brand headquartered in Turin, Italy. It is best known for its colourful backpacks, which became a fixture of Italian school life.
History
The brand was founded in 1906 in England and was bought by a Turin company in 1921. Key later milestones include:
- 1990s: Invicta backpacks reached very high popularity among Italian students
- 1998: acquisition by the Italian sportswear brand Diadora
- 2006: Diadora sold the company to Seven Spa
Products and positioning
Backpacks, often multi-coloured, remain Invicta's core product. The brand has extended its offer into clothing, including T-shirts, polo shirts, hoodies and jackets, as well as sneakers. Its collections have been presented at Pitti Immagine trade fairs in Florence for both menswear and childrenswear.
Distribution
Invicta is sold through retailers and online shops, with Italy as its most important market.
Why it matters
Invicta shows how a heritage product can become a generational icon in one country and serve as the basis for a wider lifestyle brand.
Frequently asked questions
Where is Invicta from?
Invicta was founded in England in 1906 and has been based in Turin, Italy, since a Turin company bought it in 1921.
Who owns Invicta?
Invicta was sold by Diadora to Seven Spa in 2006.