9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Barone

Italy

Barone, listed as Barone Firenze, is an Italian leather goods brand founded in 1993 in Florence. It makes bags, backpacks and leather outerwear that it describes as made by hand in Italy.

Facts
Founded1993
Based inFlorence, Italy
Core productsLeather bags, backpacks and jackets
ProductionDescribed as handmade in Italy
Segment
Mid-market
Categories
BagsAccessoriesWomenswearMenswear
Sales channels
E-commerceWholesale

What is Barone?

Barone, which trades as Barone Firenze, is a leather goods brand from Florence, Italy. A retailer's brand page states that it was founded in 1993 and that its artisans are Florentine and its products Made in Italy.

Products and positioning

The brand focuses on leather goods and leather outerwear. Items listed by a stockist include:

  • Bags and backpacks in named lines such as Ariel, Bea, Pisa and Bolgheri
  • Waist bags
  • Leather and suede-effect jackets and trench coats
  • T-shirts and polo shirts

The retailer says the leather is carefully selected and that all production phases are done by hand. The brand presents its pieces as long-lasting items rather than fleeting fashion.

Distribution

The profile above draws on the listing of the brand by an online retailer, Singular, which sells Barone Firenze products at prices from about 25 euros up to about 460 euros, with some discounts shown at the time of review. This indicates a mid-market positioning for the leather range.

Frequently asked questions

Where is Barone from?

Barone Firenze is from Florence, Italy, where its leather artisans are based.

What does Barone sell?

It sells leather goods such as bags and backpacks, as well as leather and suede-effect jackets, T-shirts and polo shirts.

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