29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Roncato

Italy

Roncato is an Italian luggage brand founded in 1973 by Giovanni Roncato as Valigeria Roncato. Known for suitcases, trolleys and briefcases, it pioneered polypropylene luggage lines and remains run by the Roncato family.

Facts
Founded1973
FounderGiovanni Roncato
OriginCampodarsego, Veneto
ProductsSuitcases, trolleys, briefcases
Websiteroncato.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
WholesaleOwn storesE-commerce

What is Roncato?

Roncato is an Italian luggage maker from the Veneto region. Giovanni Roncato, born in Campodarsego in 1942, founded Valigeria Roncato in 1973, building on the luggage trade his father Antonio had practised since the 1940s. The company marked 50 years in 2023.

History

Early success came with a 24-hour briefcase and a polypropylene suitcase. Giovanni Roncato introduced assembly-line production, which helped make the company a leading producer of short-trip cases. Key lines followed in each decade:

  • Sphera in the 1980s
  • Teenager in the 1990s, known for its colours
  • Shuttle in the 2000s, with a vertical body and ergonomic handle
  • Roncato Light, in lightweight recyclable polypropylene
  • Roncato Double, a trolley that splits into two parts for business travellers

After Giovanni Roncato's death in 2023, the business passed to his four children, Alessandra, Cristiano, Andrea and Enrico.

Products and positioning

Roncato makes suitcases, trolleys, briefcases and travel accessories, combining Italian design with functional materials at a mid-market price.

Why it matters

Roncato is one of Italy's best-known luggage names and an example of a family manufacturer that has competed internationally through material innovation.

Frequently asked questions

Who founded Roncato?

Roncato was founded in 1973 by Giovanni Roncato as Valigeria Roncato.

Where is Roncato from?

Roncato is an Italian brand from Campodarsego in the Veneto region.

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