OST
OST is a South Korean accessories brand selling sterling silver jewellery and watches. It is known for birthstone and constellation designs and licensed collaborations with characters such as Harry Potter, Disney and Sailor Moon.
| Country | South Korea |
|---|---|
| Main material | Sterling silver |
| Products | Jewellery and watches |
| Collaborations | Disney, Sailor Moon, Harry Potter |
| Website | ost.elandmall.com |
What is OST?
OST is a Korean accessories brand offering jewellery and watches at accessible prices. It is sold online through the Elandmall platform alongside other accessory labels.
Products and positioning
Most of the range is jewellery made from sterling silver, covering necklaces, earrings, bracelets, anklets and rings. Themed collections built around constellations, birthstones, birth flowers and guardian plants make the brand a popular choice for gifts, and the brand describes its approach as elegance in style and design.
- Sterling silver necklaces, earrings, bracelets, anklets and rings
- Birthstone, constellation and birth flower collections
- Men's and women's watches, including smart, digital, metal and leather-strap styles
Collaborations
OST is known for licensed character collaborations, including Disney, Sailor Moon, Cardcaptor Sakura and Harry Potter. A Harry Potter Deathly Hallows necklace is among its featured pieces.
Why it matters
OST reflects the Korean market for affordable, gift-oriented silver jewellery, where character licensing and symbolic themes drive demand among younger shoppers.
Frequently asked questions
What does OST sell?
OST sells sterling silver jewellery such as necklaces, earrings and rings, plus men's and women's watches.
Where is OST from?
OST is a South Korean accessories brand sold online through Elandmall.