Raucohouse
Raucohouse is a unisex casualwear brand founded in Seoul, South Korea, in 2019. Built around the slogan Chic and Comfy, it offers oversized streetwear staples and distressed denim.
| Founded | 2019 |
|---|---|
| Headquarters | Seoul, South Korea |
| Company | Raucohouse Inc. |
| Slogan | Chic and Comfy |
| Website | raucohouse.com |
What is Raucohouse?
Raucohouse is a Korean unisex casual brand established in Seoul in 2019 and operated by Raucohouse Inc. It describes itself as pursuing comfortable yet stylish looks, summed up in its slogan Chic and Comfy.
Products and positioning
The brand reinterprets everyday items with oversized silhouettes and a trend-led streetwear attitude, with distressed denim as one of its signatures. Its offer is aimed at young customers seeking relaxed, gender-neutral styling at accessible prices.
- Outerwear such as jackets
- Tops including shirts, hoodies and knitwear
- Bottoms, especially denim, plus skirts
- Accessories such as backpacks, totes and beanies
Distribution
Raucohouse sells through its own online store, available in Korean and English, which offers member benefits such as free shipping. Its pieces also circulate widely on Korean fashion and resale platforms.
Why it matters
Raucohouse is typical of the young Korean online-first casual brands that have grown through e-commerce and social media, offering unisex streetwear at value prices.
Frequently asked questions
Where is Raucohouse from?
Raucohouse is a South Korean brand founded in Seoul in 2019.
What does Raucohouse sell?
It sells unisex casualwear including oversized jackets, hoodies, knitwear, distressed denim and accessories such as bags and beanies.