8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Thisisneverthat

South Korea

Thisisneverthat, written thisisneverthat in lower case with a registered mark, is a contemporary fashion brand headquartered in Seoul, South Korea. Its founders, founding year and ownership could not be verified from the sources available.

Facts
HeadquartersSeoul, South Korea
SegmentStreetwear and youth culture
TypeContemporary fashion brand
OwnerNot verified
Websitethisisneverthat.com
Segment
Mid-market
Categories
MenswearWomenswearAccessories
Sales channels
E-commerceWholesaleOwn stores

What is thisisneverthat?

Thisisneverthat is a contemporary fashion brand based in Seoul, South Korea, according to its official website. The page reviewed does not state a founder, a founding year, its product list or its stores, and no parent group could be verified. This profile is therefore deliberately short and limited to the documented facts.

Positioning

The brand presents itself as contemporary fashion and is grouped in this directory with Korean streetwear and youth labels such as Covernat and Matin Kim. Its origin in Seoul places it within the South Korean street fashion scene, which has built a strong domestic and regional following for local labels.

  • Seoul headquarters
  • Contemporary streetwear positioning
  • Part of the South Korean street fashion scene

Business model and distribution

The sources reviewed do not document the brand's store footprint, wholesale accounts, e-commerce set-up or revenue, so none of these are stated. Readers should consult the official site for current retail and stockist information.

Why it matters

Thisisneverthat is one of the Korean labels often named when international streetwear audiences look at Seoul, and a useful entry point to the segment. Further detail will be added once the brand's history and ownership can be verified from additional sources.

Frequently asked questions

Where is thisisneverthat from?

Thisisneverthat is a contemporary fashion brand headquartered in Seoul, South Korea.

Who owns thisisneverthat?

Ownership could not be verified from the sources reviewed, so no parent group is stated.

All brands