Acmé de la vie
Acmé de la vie (ADLV) is a South Korean streetwear brand from Seoul founded by twin brothers Jae-Mo Gu and Jin-Mo Gu. It is known for oversized unisex T-shirts and hoodies with baby-face prints.
| Founders | Jae-Mo Gu and Jin-Mo Gu |
|---|---|
| Base | Seoul, South Korea |
| First store | Gangnam, 2017 |
| Signature | Baby-face print tees |
| Website | acmedelavie.com |
What is Acmé de la vie?
Acmé de la vie, often shortened to ADLV, is a Korean street-style casualwear brand based in Cheongdam-dong, Seoul. It was founded by twin brothers Jae-Mo Gu and Jin-Mo Gu and opened its first store in Seoul's Gangnam district in 2017.
Products and positioning
The brand is known for oversized unisex T-shirts and hoodies, many carrying its signature baby-face prints. It has released collaborations with Care Bears and The Simpsons, and a collection with Lisa of Blackpink.
Distribution
By 2022 ADLV had more than 20 stores in Korea and 32 in China, and it had begun opening stores in Australia, starting in Sydney. Its international growth has included:
- Expansion into Vietnam through an exclusive distributor
- Sales on Tmall, Qoo10, Shopee and Lazada
- Its own Korean and global online stores
Why it matters
ADLV is one of the Korean streetwear labels that has used graphic design, character collaborations and K-pop visibility to build a following across Asia and beyond. Its mix of owned stores, distributors and marketplaces reflects a common route for Korean fashion brands entering new markets.
Frequently asked questions
Who founded Acmé de la vie?
ADLV was founded by twin brothers Jae-Mo Gu and Jin-Mo Gu in South Korea.
What is ADLV known for?
ADLV is known for oversized unisex T-shirts and hoodies with baby-face prints, plus character and celebrity collaborations.