5252 BY O!Oi
5252 BY O!Oi is a South Korean unisex casual fashion brand linked to the OiOi label. It makes casual streetwear such as hoodies and has been worn and promoted by K-pop artists.
| Type | Unisex casual brand |
|---|---|
| Origin | South Korea |
| Campaign faces | Rose (BLACKPINK), NewJeans |
| Retail | Shinsegae Duty Free, Myeong-dong |
| Website | 52-52.co.kr |
What is 5252 BY O!Oi?
5252 BY O!Oi is a South Korean unisex casual brand associated with the OiOi label. It is one of the K-fashion names that gained wide visibility among young consumers through K-pop.
Products and positioning
The brand offers casual, youth oriented clothing for men and women, with hoodies and other relaxed pieces at the centre of its collections. Its campaigns have featured prominent K-pop artists:
- A hoodie from its 2021 Fall/Winter look book worn by BLACKPINK member Rose
- A 2022 Fall/Winter photo shoot featuring the group NewJeans
These collaborations position the label firmly within Korean youth and idol culture, with a vintage inspired casual look.
Distribution
Alongside its own website, the brand was among the new K-fashion street labels introduced at the Shinsegae Duty Free store in Myeong-dong, Seoul, which targets global Millennial and Gen Z shoppers.
Why it matters
5252 BY O!Oi illustrates how Korean casual brands use K-pop collaborations and duty free retail to reach international young consumers, turning domestic street labels into export oriented brands.
Frequently asked questions
Where is 5252 BY O!Oi from?
5252 BY O!Oi is a South Korean fashion brand.
What does 5252 BY O!Oi sell?
It sells unisex casual clothing such as hoodies, popularised through K-pop campaigns.