Moa
Moa is a French fashion accessories chain founded in Paris in 2002. It sells costume jewellery, bags, shoes and beauty products through a network of stores in France and abroad, many of them franchised.
| Founded | 2002, Paris |
|---|---|
| Founders | Sébastien Bismuth, Cyrille Tarica |
| Franchising since | 2006 |
| Products | Costume jewellery, bags, shoes, cosmetics |
| Website | moa.fr |
What is Moa?
Moa is a Paris-born retail brand specialising in affordable fashion accessories. It was created in 2002 by Sébastien Bismuth and Cyrille Tarica and has grown into one of the better known costume jewellery chains in France.
History
From 2006 the brand began opening stores through franchise and commission-affiliation agreements, which allowed it to expand across France and into other markets. It added a cosmetics line in 2015 and launched Mini Moa, a collection for young girls, in 2016. Etam has been reported as a minority shareholder.
Products and positioning
The offer is built around frequently renewed, low-priced accessories:
- Costume jewellery
- Bags and small accessories
- Shoes
- Cosmetics
Distribution
Moa operates a network of well over one hundred stores in France and abroad, run directly or by partners, together with its own online shop. Its franchise model is listed in French franchise directories, which describe the entry requirements for new store operators.
Why it matters
Moa illustrates how franchising lets a fast-moving accessories concept scale a physical store network quickly while keeping product and brand management centralised in Paris.
Frequently asked questions
Who founded Moa?
Moa was founded in Paris in 2002 by Sébastien Bismuth and Cyrille Tarica.
What does Moa sell?
Moa sells affordable fashion accessories, mainly costume jewellery, plus bags, shoes and cosmetics.