VITALY
VITALY is a jewellery brand founded in Toronto in 2011, known for genderless designs made largely from recycled stainless steel. It makes rings, chains, ear cuffs and other accessories with an experimental, design-led approach.
| Founded | 2011 |
|---|---|
| Origin | Toronto, Canada |
| Material | Recycled stainless steel |
| Design approach | Genderless, experimental |
| Website | vitalydesign.com |
What is VITALY?
VITALY is a Toronto-born jewellery and accessories label established in 2011. Shane Vitaly Foran has led design, and the brand describes its work as experimental jewellery that asks people to reconsider what jewellery can be.
Products and positioning
The brand works mainly in stainless steel, which it calls the most recycled material on the planet, and states that it uses 100% recycled steel. Pieces are designed as genderless and inclusive, spanning everyday and statement styles, such as the Feedback ear cuff, the Proxy hinging ring and the Riot chain. Collections are released as named drops, and the brand has also announced plans for eyewear.
- Rings and signet rings
- Chains and necklaces
- Ear cuffs and earrings
Distribution
VITALY sells through its own online store and is stocked by international online retailers including SSENSE, HBX and ASOS.
Why it matters
VITALY is a reference for jewellery brands using recycled metals and genderless design to reach a younger, digitally oriented audience at accessible prices.
Frequently asked questions
Where is VITALY from?
VITALY was founded in Toronto, Canada, in 2011.
What is VITALY jewellery made of?
VITALY uses mainly stainless steel and states that it works with 100% recycled steel.