Call It Spring
Aldo Group · Canada
Call It Spring is a footwear and accessories brand of the Aldo Group, launched in 2010. It was introduced in the United States as a shop-in-shop concept at JCPenney.
| Parent | Aldo Group |
|---|---|
| Launch announced | 2010 |
| US partner | JCPenney shop-in-shops |
| Categories | Footwear and accessories |
What is Call It Spring?
Call It Spring is a footwear and accessories brand and one of the divisions of the Aldo Group, the Canadian shoe company. Wikipedia's entry on the Aldo brand lists it among the group's divisions.
History
The Aldo Group and the US department store chain JCPenney announced the launch of Call It Spring in 2010. The source gives no separate founding date for the brand, so 2010 is the year of the announced launch.
Distribution
In the United States the brand was sold as a shop-in-shop concept inside JCPenney stores. The plan was to roll it out to about 600 JCPenney stores by the autumn of 2011, with JCPenney as the only department store retailer of the brand.
Products and positioning
The range consists of fashion footwear and accessories. The Aldo Group positions its brands in the accessible mid-market, and Call It Spring was developed as a younger, trend-led counterpart to the group's core Aldo label.
Why it matters
Call It Spring is an example of a retail group creating a separate brand for a department store partnership, an approach used to reach shoppers outside its own mall-based stores.
Frequently asked questions
Who owns Call It Spring?
Call It Spring is a division of the Aldo Group.
Where was Call It Spring sold?
In the United States it was launched as a shop-in-shop concept in JCPenney department stores.