Manitobah
Manitobah, known as Manitobah Mukluks, is a Canadian footwear brand founded in Winnipeg by Métis entrepreneur Sean McCormick. It makes mukluks, moccasins, winter boots and slippers rooted in Indigenous culture.
| Founded | 1997 |
|---|---|
| Founder | Sean McCormick |
| Headquarters | Winnipeg, Manitoba |
| Certification | B Corporation (2023) |
| Website | manitobah.ca |
What is Manitobah?
Manitobah is a footwear company based in Winnipeg, Manitoba, on Treaty 1 Territory. Its products draw on Indigenous footwear traditions, and the brand positions itself as rooted in Indigenous culture.
History
Founder Sean McCormick, a young Métis entrepreneur, set up a trading post in 1990 and wrote the business plan that became Manitobah in 1996. The company was founded in 1997 and began global operations in 2008. In 2023 it became a certified B Corporation.
Products and positioning
- Mukluks and winter boots
- Moccasins and slippers
- Children's footwear
- Mitts, gauntlets and accessories
- An Indigenous Market with jewellery and wall art
The brand also runs an annual Artist Series and a social impact programme.
Distribution
Manitobah sells through separate Canadian and US websites, through wholesale partners and through its own retail, having opened its first permanent flagship store in 2022.
Why it matters
Manitobah is one of the most prominent Indigenous-rooted footwear brands in North America, showing how cultural heritage, artisan collaboration and B Corp certification can underpin a brand sold internationally.
Frequently asked questions
Where is Manitobah Mukluks from?
Manitobah Mukluks is from Winnipeg, Manitoba, in Canada. The company was founded there in 1997.
Who founded Manitobah Mukluks?
Manitobah was founded by Sean McCormick, a Métis entrepreneur.