9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Brave Soles

Canada

Brave Soles is a Canadian footwear brand founded in 2017 by Christal Earle. It makes handcrafted sandals with upcycled tyre soles and ethically sourced leather uppers.

Facts
OriginCanada
Founded2017
FounderChristal Earle
SolesUpcycled tyres
ProductionDominican Republic
Websitebravesoles.life
Segment
Premium
Categories
FootwearAccessories
Sales channels
E-commerce

What is Brave Soles?

Brave Soles is a Canadian footwear and accessories brand founded in 2017 by Christal Earle. It has featured in the Toronto Metropolitan University startup programme.

Products and positioning

The brand makes handcrafted sandals with upcycled tyre soles and ethically sourced leather uppers. Its accessories are made from reclaimed leather from aircraft seats, furniture offcuts and upcycled sports-industry leather.

Production

A trade article reports that all items were produced in the Dominican Republic at the time of writing, while the company took part in initiatives in Canada and globally. The brand was started in 2017 around a simple idea, turning discarded materials into footwear, and its own site presents the founder's story and mission. The article describes the work as creating sustainable climate solutions through simplicity and creativity, and the brand has also appeared in a Canadian made-in-Canada directory.

Why it matters

Brave Soles builds its range around reclaimed materials, making the use of waste leather and tyre rubber the core of its product identity rather than a side line.

Frequently asked questions

Who founded Brave Soles?

Brave Soles was founded in 2017 by Christal Earle.

What does Brave Soles sell?

It sells handcrafted sandals with upcycled tyre soles, plus accessories made from reclaimed leather.

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