Maguire
Maguire is a Montreal-based footwear brand founded by designer Myriam Belzile-Maguire. It sells mid-priced leather shoes and accessories directly to consumers online and through its own stores in Canada and the United States.
| Base | Montreal, Canada |
|---|---|
| Founder | Myriam Belzile-Maguire |
| Model | Direct to consumer |
| Stores | Montreal, Toronto, New York |
| Website | maguireshoes.com |
What is Maguire?
Maguire is a Canadian footwear and accessories brand based in Montreal. It was founded by designer Myriam Belzile-Maguire and positions itself between budget and luxury, offering leather footwear at a mid-range price.
Products and positioning
The brand focuses on women's leather shoes, including heels, flats and boots, and has extended its offer into accessories such as gloves and jewellery developed with trusted manufacturers. Its founder has also hinted at a possible move into men's footwear.
Distribution
Maguire operates a direct-to-consumer model that removes traditional wholesale markups. Key points:
- Started as a small shop in Montreal
- Own stores in Toronto and New York, with a Brooklyn location announced
- E-commerce accounts for about half of sales
- Physical stores have supported growth in online sales
Store openings target trend-led neighbourhoods, reflecting a strategy of placing shops where the brand's customers already spend time.
Why it matters
Maguire is an example of a digital-first footwear brand using physical retail to grow. Its expansion from Montreal into Toronto and New York shows how direct-to-consumer brands combine online sales with stores to build awareness in new markets.
Frequently asked questions
Where is Maguire from?
Maguire is a footwear brand based in Montreal, Canada.
Who founded Maguire shoes?
Maguire was founded by designer Myriam Belzile-Maguire.