14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

TI SENTO Milano

Italy

TI SENTO Milano is a fashion jewellery brand with Milanese roots and a base in the Netherlands. It makes rings, earrings, necklaces and bracelets in sterling silver with rhodium, gold and rose gold plating.

Facts
OriginMilan, Italy
Operating baseNetherlands
MaterialsSterling silver, rhodium and gold plating
Retail network3,500+ jewellers worldwide
Websitetisento-milano.com
Segment
Mid-market
Categories
Jewellery
Sales channels
WholesaleE-commerce

What is TI SENTO Milano?

TI SENTO Milano is a fashion jewellery brand that takes its name and identity from Milan and is run from the Netherlands. It describes its style as timeless jewellery with a contemporary edge and cites more than 20 years of craftsmanship experience.

Products and positioning

The range is made in sterling silver, finished with rhodium plating or 18ct gold and rose gold plating, and is crafted using traditional goldsmithing techniques at the brand's own atelier. Categories include:

  • Rings, including stackable designs
  • Earrings, ear charms and clip rings
  • Necklaces and pendants, including zodiac and letter styles
  • Bracelets

Recent collections feature two tone finishes, deep blue stones, champagne tones, pearls and pavé details, and customers are encouraged to mix and match pieces to build their own look.

Distribution

TI SENTO Milano is sold through more than 3,500 jewellers worldwide, with a store locator on its website. In the UK it has been distributed by Mesmeric Distribution and has exhibited at the Jewellery and Watch fair in Birmingham.

Why it matters

The brand is a long established player in the silver fashion jewellery segment, relying on a large independent jeweller network rather than its own stores.

Frequently asked questions

Where is TI SENTO Milano from?

TI SENTO Milano takes its name and identity from Milan, Italy, and the business is based in the Netherlands.

What is TI SENTO jewellery made of?

Its jewellery is made of sterling silver, finished with rhodium plating or 18ct gold and rose gold plating.

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