29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

DYLANLEX

United States

DYLANLEX is a New York jewellery brand founded in 2012 by former ready-to-wear designer Drew Ginsburg. It makes handmade, vintage-inspired statement necklaces, earrings, rings and bracelets.

Facts
Founded2012
FounderDrew Ginsburg
BasedNew York
SignatureStatement necklaces
Websitedylanlex.com
Segment
Premium
Categories
JewelleryEyewear
Sales channels
E-commerceWholesale

What is DYLANLEX?

DYLANLEX is an American label known for statement jewellery, especially bold necklaces and chokers. Its pieces are handmade and described as inspired by vintage with a modern twist.

History

Drew Ginsburg, formerly a ready-to-wear designer, launched the brand in New York in 2012. She began by layering, deconstructing and reassembling jewellery she had collected on trips to Turkey, London and Tokyo, creating reworked bib necklaces before expanding into bracelets and rings.

Products and positioning

Pieces are hand-assembled in Los Angeles and New York from local, deadstock and found components. Gilded pieces have a brass base plated in 18 carat gold, while silver pieces are silver-plated, and each is hand-antiqued for a vintage finish. The range covers:

  • Necklaces, chokers, chains and charms
  • Earrings, rings and bracelets
  • Sunglasses

The brand has been worn by celebrities including Beyoncé, Madonna and Rihanna.

Distribution

DYLANLEX sells through its own website, with a personal stylist service, and through luxury retailers.

Why it matters

The label shows how reworked and deadstock components can be turned into a recognisable premium jewellery signature.

Frequently asked questions

Who founded DYLANLEX?

DYLANLEX was founded in 2012 by Drew Ginsburg, a former ready-to-wear fashion designer.

Where is DYLANLEX jewellery made?

DYLANLEX pieces are handmade in Los Angeles and New York City.

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