29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Farer

United Kingdom

Farer is a British watch brand founded in 2015 by Stuart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham. Its watches are designed in the UK and produced in Switzerland.

Facts
Founded2015
HeadquartersLondon
ProductionRoventa Henex, Bienne, Switzerland
RangeQuartz, automatic, GMT, dive and chronograph watches
Websitefarer.com
Segment
Premium
Categories
Watches
Sales channels
E-commerceWholesale

What is Farer?

Farer is a British watch brand founded in 2015 by Stuart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham. The watches are designed in Britain and produced in Bienne, Switzerland, by the Swiss manufacturer Roventa Henex.

History

The brand launched with a first range of nine quartz watches and has expanded steadily since:

  • 2016: automatic watches named after British Royal Navy ships
  • 2017: GMT and diving watches, the Aqua Compressors
  • 2018: 37 mm hand wound cushion cased watches
  • 2019: chronographs and quartz watches themed on land speed records

Products and positioning

Farer combines Swiss made movements with distinctive design. Models such as the Beagle, Hopewell and Endurance use ETA 2824-2 automatic movements. The brand sits in the premium segment, aimed at buyers looking for independent design with Swiss production.

Why it matters

Farer is part of a new wave of British watch brands, alongside names such as Bremont and Christopher Ward, that have helped redefine British watchmaking through independent design and direct relationships with customers.

Frequently asked questions

Where are Farer watches made?

Farer watches are designed in Britain and produced in Bienne, Switzerland, by Roventa Henex.

Who founded Farer?

Farer was founded in 2015 by Stuart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham.

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