29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Garrick

United Kingdom

Garrick is an English watchmaker based in Norfolk, founded by David Brailsford. It assembles and finishes mechanical wristwatches in its own workshop and offers bespoke commissions.

Facts
FounderDavid Brailsford
WorkshopNorfolk, England
MovementCalibre UT-G01 (with Andreas Strehler)
ServiceBespoke commissions
Websitegarrick.co.uk
Segment
Luxury
Categories
Watches
Sales channels
E-commerceWholesale

What is Garrick?

Garrick is an independent English watch brand with its workshop in Norfolk. Founded by David Brailsford, it produces hand-finished mechanical watches, sourcing cases, dials and hands from British suppliers or making them in house.

History

The brand's first model, the Shaftesbury, featured an in-house free sprung balance. Early models used vintage new old stock Unitas movements that Garrick modified, replacing some parts with its own components. The brand later developed the Calibre UT-G01, a hand-wound movement created with watchmaker Andreas Strehler and Uhr Teil AG.

Products and positioning

  • Shaftesbury, the brand's first model
  • Norfolk, a 42mm model
  • Portsmouth, a hand-wound model with a prominent balance bridge
  • The S3 and S4 series

The UT-G01 movement runs at 18,000 vibrations per hour with a 44-hour power reserve and a balance made from Sircumet alloy. For this calibre, Uhr Teil AG produces many movement parts while Garrick finishes components and handles assembly and regulation in Norfolk. Engraved dials and bespoke dial work are a feature of the range.

Why it matters

Garrick is part of a small group of independent makers reviving serious mechanical watchmaking in Britain, combining domestic finishing with specialist Swiss collaboration.

Frequently asked questions

Where are Garrick watches made?

Garrick watches are assembled, finished and regulated in the brand's workshop in Norfolk, England.

Who founded Garrick?

Garrick was founded by David Brailsford.

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