29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Fernando Jorge

Brazil

Fernando Jorge is a contemporary fine jewellery brand founded in London in 2011 by the São Paulo born designer of the same name. It makes yellow gold jewellery with organic forms, often set with diamonds and coloured stones.

Facts
Founded2011, London
DesignerFernando Jorge
TrainingCentral Saint Martins MA, 2010
ProductionArtisans in Italy and Brazil
Websitefernandojorge.co.uk
Segment
Luxury
Categories
Jewellery
Sales channels
WholesaleE-commerce

What is Fernando Jorge?

Fernando Jorge is a contemporary fine jewellery label founded in London in 2011 by the Brazilian designer Fernando Jorge, who was born in São Paulo and has Lebanese roots. His work draws on time spent in both London and São Paulo.

History

Jorge studied at Central Saint Martins, graduating with an MA in Jewellery Design with distinction in 2010, and launched his namesake label the following year. The brand has since released eleven collections.

Products and positioning

The designs combine movement, light and sensuality with an organic warmth and a refined contemporary feel. Recurring themes include nature, respect for traditional craftsmanship and Brazilian culture. Materials include:

  • Mainly yellow gold
  • Diamonds and emeralds
  • Jasper, jade and citrine

Pieces are made with experienced artisans in Italy and Brazil.

Distribution

Fernando Jorge is stocked by specialist fine jewellery retailers such as Whitebird in Paris and The Lane, alongside its own online channel.

Why it matters

The brand represents a new generation of Latin American designers working from international fashion capitals, bringing Brazilian references into contemporary fine jewellery.

Frequently asked questions

Where is Fernando Jorge from?

Fernando Jorge is a Brazilian designer born in São Paulo who founded his jewellery brand in London in 2011.

What materials does Fernando Jorge use?

The brand works mainly in yellow gold, often set with diamonds, emeralds, jasper, jade or citrine.

All brands