Sara Joias
Sara Joias is a jeweller from Rio de Janeiro, founded in Ipanema in 1977 by Laja and David Zylberman. It sells jewellery and watches and is preparing a new store in a mansion in Ipanema.
| Founded | 1977, Ipanema |
|---|---|
| Founders | Laja and David Zylberman |
| Base | Rio de Janeiro, Brazil |
| Watch distribution | Franck Muller in Brazil |
| Website | sarajoias.com.br |
What is Sara Joias?
Sara Joias is a Rio de Janeiro jewellery house founded in 1977 in Ipanema by Laja and David Zylberman. The name draws on their mother, Sara Zilberman. The business remains family run, with a third generation now entering the company.
Products and positioning
Sara Joias sells fine jewellery alongside a selection of watch brands. Recently it became the official distributor in Brazil of the Swiss watchmaker Franck Muller. Its offer covers:
- Fine jewellery
- Luxury watches from selected brands
- Franck Muller distribution in Brazil
Distribution
The brand's store is on Rua Garcia d'Ávila in Ipanema. It is preparing a second store of about 200 square metres in a corner mansion at Garcia d'Ávila and Redentor streets, previously occupied by Hermès for around ten years. The new space, planned for early 2027, will place jewellery on the ground floor and a dedicated watch area upstairs.
Why it matters
As it approaches its 50th anniversary in 2027, Sara Joias represents the family owned jewellers that anchor luxury retail in Rio de Janeiro, and its move into a former Hermès address underlines Ipanema's role as a luxury shopping district.
Frequently asked questions
Where is Sara Joias from?
Sara Joias is a jeweller from Rio de Janeiro, founded in Ipanema in 1977.
Who founded Sara Joias?
It was founded by Laja and David Zylberman, who named it after their mother, Sara Zilberman.