Rommanel
Rommanel is a Brazilian jewellery brand making 18 carat gold plated and solid 925 silver jewellery, celebrating 40 years in 2026. It sells rings, earrings, necklaces, bracelets and watches through stores, a reseller network and its online shop.
| Country | Brazil |
|---|---|
| Anniversary | 40 years in 2026 |
| Materials | 18 carat gold plating, 925 silver |
| Channels | Stores, resellers, online |
| Website | rommanel.com.br |
What is Rommanel?
Rommanel is a Brazilian jewellery brand marking 40 years of activity in 2026. It specialises in 18 carat gold plated jewellery and solid 925 silver pieces.
Products and positioning
The range covers rings, wedding bands, earrings, necklaces, bracelets, pendants, charms and men's jewellery, as well as a watch collection. Highlights include:
- The História anniversary collection of 159 pieces across six lines, fronted by model Fernanda Motta
- Atelier Rommanel, a premium solid silver line with hand set zirconia
- Licensed Disney themed pieces
- The Rommanel Watches collection
The História collection alone comprises 41 solid silver and 118 gold plated pieces, priced from R$63 to R$3,995. The brand also releases cause related lines, such as a collection for Outubro Rosa, the breast cancer awareness month.
Distribution
Rommanel combines physical stores across Brazil with an online store and a reseller programme through which independent consultants sell the brand's jewellery.
Why it matters
Rommanel illustrates the scale of Brazil's plated jewellery sector and its reliance on a hybrid model that mixes retail stores, franchising and direct selling by resellers.
Frequently asked questions
Where is Rommanel from?
Rommanel is a Brazilian jewellery brand celebrating 40 years in 2026.
What does Rommanel sell?
Rommanel sells 18 carat gold plated and solid 925 silver jewellery, including rings, earrings, necklaces and bracelets, as well as watches.