Condor
Condor is a Brazilian watch brand positioned as one of the country's largest low-cost watch and gift kit brands. It sells watches for women, men and children, including Disney and Marvel collections, plus semi-jewellery.
| Country | Brazil |
|---|---|
| Positioning | Low-cost watches and gift kits |
| Licences | Disney, Marvel |
| Kids line launch | April 2024 |
| Website | condorrelogios.com.br |
What is Condor?
Condor is a Brazilian watch brand described as one of the largest low-cost watch and gift kit brands in Brazil.
Products and positioning
Condor focuses on affordable watches and giftable sets for the whole family:
- Watches and gift kits for women and men
- Disney collections for women and Marvel collections for men
- Semi-jewellery offered as gift options
- Condor Kids interactive watches
In April 2024 the brand launched its first children's line of interactive watches in collaboration with Disney. The six models feature Marvel characters such as the Avengers, Hulk and Spider-Man, as well as Disney Princesses, Ariel and Frozen. Each includes games, a camera, a calculator, a voice recorder and customisable screen images.
Distribution
The Condor Kids line launched in more than 8,000 points of sale across Brazil, reflecting the brand's broad reach through watch retailers, department stores and general merchandise chains.
Why it matters
Condor shows how the value end of the watch market uses licensing, gift sets and technology features to stay relevant to younger buyers and family gift purchases.
Frequently asked questions
Is Condor a Brazilian watch brand?
Yes. Condor is a Brazilian brand known for low-cost watches and gift kits.
What does Condor sell?
Condor sells watches for women, men and children, including Disney and Marvel collections, interactive kids' watches and semi-jewellery.