Amsterdam Sauer
Amsterdam Sauer is a Brazilian fine jewellery house founded in Rio de Janeiro in 1941 by Jules Roger Sauer. It is known for jewellery featuring Brazilian gemstones and for its gem museum in Rio.
| Founded | 1941, Rio de Janeiro |
|---|---|
| Founder | Jules Roger Sauer |
| CEO | Daniel Sauer |
| First boutique | 1956 |
| Stores | Around 15 in Brazil |
| Website | amsterdamsauer.com |
What is Amsterdam Sauer?
Amsterdam Sauer is a jeweller based in Rio de Janeiro. It was founded in 1941 as Lapidação Amsterdam, a gem cutting business, by Jules Roger Sauer, who was born in Alsace, France, in 1921 and settled in Brazil at the age of 18.
History
Sauer became one of the leading promoters of Brazilian gemstones internationally. In the 1950s he obtained the Martha Rocha aquamarine, a rough stone weighing more than 80 pounds, and in 1963 he discovered the first Brazilian emerald mine. The first Amsterdam Sauer boutique opened in 1956. Jules Sauer died in 2017 at the age of 95, and his son Daniel Sauer leads the company as chief executive.
Products and positioning
The house designs fine jewellery built around coloured stones, with a strong focus on gems mined in Brazil, such as emeralds and aquamarines.
- Fine jewellery with Brazilian gemstones
- Gem cutting heritage
- A museum in Rio de Janeiro devoted to gems
Distribution
Amsterdam Sauer sells through its own boutiques, with around 15 locations across Brazil.
Why it matters
Amsterdam Sauer helped build international awareness of Brazilian coloured gemstones and remains one of the country's best known jewellery houses.
Frequently asked questions
Who founded Amsterdam Sauer?
Amsterdam Sauer was founded in Rio de Janeiro in 1941 by Jules Roger Sauer, a gem dealer born in Alsace, France.
What is Amsterdam Sauer known for?
The house is known for fine jewellery with Brazilian gemstones such as emeralds and aquamarines, and for its gem museum in Rio de Janeiro.