29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Carla Amorim

Brazil

Carla Amorim is a Brazilian fine jewellery brand founded in the early 1990s by the designer of the same name. It creates gold jewellery with diamonds and Brazilian gemstones, inspired by architecture, nature and faith.

Facts
OriginBrazil
FounderCarla Amorim
SignatureRose gold, diamonds and Brazilian gems
CollectionsAquarela, Coralina, Jardins, Sagrado
Websitecarlaamorim.com.br
Segment
Luxury
Categories
Jewellery
Sales channels
Own storesWholesaleE-commerce

What is Carla Amorim?

Carla Amorim is an eponymous Brazilian jewellery label known for original design. The designer developed an interest in jewellery at a young age and made pieces for friends and family before launching her own brand in the early 1990s.

Products and positioning

The brand's work draws on three main influences: architecture, nature and the designer's Catholic faith. It pairs vibrant colour with detailed diamond pieces, often in rose gold. Brazilian gemstones such as emeralds and blue dumortierite feature prominently, alongside stones from other origins.

The catalogue spans more than 20 collections, including Aquarela, Coralina, Espuma do Mar, Jardins and Sagrado, with rings, earrings, necklaces, pendants, bracelets and a children's line. Some collections have paid tribute to Rio de Janeiro and São Paulo.

Distribution

Carla Amorim opened its first jewellery store two years after the brand's launch and now operates several freestanding stores in Brazil. It also sells through an online store and through stockists around the world.

Why it matters

Carla Amorim is one of the Brazilian designer jewellers that has brought the country's gemstone heritage to international buyers through a distinctive, design led signature.

Frequently asked questions

Who is Carla Amorim?

Carla Amorim is a Brazilian jewellery designer who founded her eponymous fine jewellery brand in the early 1990s.

What is Carla Amorim jewellery known for?

It is known for colourful designs in gold with diamonds and Brazilian gemstones, inspired by architecture, nature and faith.

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