Ice-Watch
Ice-Watch is a Belgian watch brand founded by Jean-Pierre Lutgen. It is known for small, colourful polymer watches sold in a complete range of colours.
| Origin | Belgium |
|---|---|
| Founder | Jean-Pierre Lutgen |
| Retail presence since | 2007 |
| Signature product | Colourful polymer watches |
| Website | ice-watch.com |
What is Ice-Watch?
Ice-Watch is a watch brand from Belgium created by Belgian entrepreneur Jean-Pierre Lutgen, who developed the idea after numerous trips to Asia. The brand built its reputation on accessible, fashion-led watches in bright colours.
History
Ice-Watch has had a retail presence since 2007. By 2010 it had grown an exclusive distribution network covering 81 countries, and it later opened a flagship store in Geneva, placing the brand in one of the traditional capitals of watchmaking.
Products and positioning
- Small, colourful watches with polymer cases and straps
- A complete range of colours so customers can match or collect
- Packaging in a matching coloured case that doubles as a money box
The concept treats the watch as a fashion accessory, encouraging multiple purchases across colours rather than a single long-term timepiece.
Distribution
The brand is sold through a broad mix of jewellers, design stores and fashion boutiques, complemented by its own flagship retail.
Why it matters
Ice-Watch is one of the clearest examples of a European brand turning the watch into a colour-driven fashion accessory, building a wide international wholesale footprint around a simple, repeatable product idea.
Frequently asked questions
Where is Ice-Watch from?
Ice-Watch is a Belgian watch brand.
Who founded Ice-Watch?
Ice-Watch was created by Belgian entrepreneur Jean-Pierre Lutgen.