29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Natalie B. Jewelry

United States

Natalie B. Jewelry is a jewellery brand from Venice Beach, California. It sells classic and fashion necklaces, earrings, bracelets and rings, including waterproof and personalised pieces.

Facts
BaseVenice Beach, California
CategoryJewellery
CollectionsWaterproof, Personalised, Pearls, Stone Drops
ChannelsOnline and stockists
Websitenataliebjewelry.com
Segment
Mid-market
Categories
Jewellery
Sales channels
E-commerceWholesale

What is Natalie B. Jewelry?

Natalie B. Jewelry is a jewellery brand based in Venice Beach, California. It describes its offer as a collection of classic necklaces, bracelets and rings alongside fashion jewellery.

Products and positioning

The range covers necklaces, earrings, bracelets, rings, anklets and handpieces, body jewellery and religious pieces, with a dedicated chain shop. Collections include:

  • Waterproof jewellery for everyday wear
  • Personalised pieces
  • Pearls and Stone Drops
  • A Vintage Vault of vintage pieces

Alongside these collections, the shop highlights new arrivals and best sellers, and offers gift cards. The relaxed, layered style reflects the brand's Southern Californian beach roots.

Distribution

Natalie B. sells directly through its own online store, and also works with wholesale partners and stockists as well as an ambassador programme.

Why it matters

The brand is typical of the Californian direct-to-consumer jewellery segment, combining everyday waterproof pieces and personalisation with a wholesale presence in boutiques.

Frequently asked questions

Where is Natalie B. Jewelry from?

Natalie B. Jewelry is based in Venice Beach, California.

What does Natalie B. Jewelry sell?

It sells necklaces, earrings, bracelets, rings and anklets, including waterproof, pearl and personalised pieces.

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