9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Blooh

United States

Blooh is a jewellery brand founded in Washington, DC, with its pieces made in Kenya. It works with East African craftsmen and sells earrings, rings and cuffs.

Facts
Founded inWashington, DC (year not stated)
Made inKenya
CategoryJewellery
Websiteblooh.co
Websiteblooh.co
Segment
Mid-market
Categories
Jewellery
Sales channels
E-commerce

What is Blooh?

Blooh is a jewellery brand that describes itself as founded in DC and made in Kenya. The brand states that it was established by East African craftsmen with more than 30 years of combined experience.

Products and positioning

  • Earrings, including hoops, drops and dangles.
  • Rings and a cuff.
  • Pieces carry first names such as Asha, Jamila and Leo.

Business model

Blooh says it provides financing and market access to its artisan partners. As of 2023 it stated that a portion of each purchase supports keeping girls in school. These are the brand's own statements.

Why it matters

Blooh is an example of a small direct to consumer jewellery label that links a United States brand to production in Kenya. Listed prices on the source page range from 45 to 82 US dollars, which places it in an accessible price range for handmade jewellery. Its website is blooh.co.

Frequently asked questions

Where is Blooh from?

Blooh describes itself as founded in DC and made in Kenya.

What does Blooh sell?

Blooh sells jewellery, including earrings, rings and a cuff.

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