Clean Origin
Clean Origin is an American online jeweller founded in 2017 that specialises in lab-grown diamonds. It sells engagement rings, wedding bands and diamond jewellery through its own website.
| Founded | 2017 |
|---|---|
| Leader | Akshie Jhaveri |
| Speciality | Lab-grown diamonds |
| Channel | Online |
| Website | cleanorigin.com |
What is Clean Origin?
Clean Origin is a digital jewellery retailer focused on lab-grown diamonds, which it presents as physically and chemically identical to mined stones and graded by gemological laboratories on the 4 Cs. It also offers natural diamonds.
History
The company dates its story to 2017. It is led by Akshie Jhaveri, a third-generation jeweller whose own collection grew into the business.
Products and positioning
- Engagement rings and bridal sets
- Wedding bands
- Diamond studs, bracelets, necklaces and rings
- Gifts
Pieces are offered in white, yellow and rose gold and in platinum, with recycled precious metals available.
Distribution
Clean Origin sells online, with prices in US and Canadian dollars, supported by telephone advice and virtual appointments with jewellery specialists. Customers can pay through financing options such as Affirm.
Why it matters
Clean Origin is part of the wave of online brands that have made lab-grown diamonds a mainstream choice for engagement rings, reshaping pricing and consumer expectations in bridal jewellery.
Frequently asked questions
What does Clean Origin sell?
Clean Origin sells engagement rings, wedding bands and diamond jewellery, specialising in lab-grown diamonds.
Are Clean Origin diamonds real?
Clean Origin's lab-grown diamonds have the same physical properties and chemical composition as natural diamonds and are graded by gemological labs.