8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Georg Jensen

Fiskars Group · Denmark

Georg Jensen is a Danish design house founded in Copenhagen in 1904 by the silversmith Georg Jensen. It is known for silver, jewellery and homewares. Fiskars Group agreed in September 2023 to acquire its parent company from Investcorp.

Facts
Founded1904, Copenhagen
FounderGeorg Arthur Jensen
OwnerFiskars Group (agreement announced September 2023)
HeadquartersCopenhagen, Denmark
SegmentJewellery and watches
Websitegeorgjensen.com
Segment
Luxury
Categories
JewelleryWatchesHome
Sales channels
Own storesWholesaleE-commerce

What is Georg Jensen?

Georg Jensen is a Danish design house best known for silver jewellery and homewares. It was named after its founder, Georg Arthur Jensen (1866 to 1935), a Danish silversmith and designer trained in goldsmithing and sculpture.

History

Jensen turned from ceramics to silver in 1901 and opened his own small silversmithy at 36 Bredgade in Copenhagen in 1904. The company opened stores in Berlin in 1909, London in 1921 and New York in 1924. The New York store was run as a family business by Frederik Lunning, according to Wikipedia.

Products and positioning

Early output was Art Nouveau silver and jewellery with organic shapes, often set with gemstones such as amber, garnet and opal. Later designs became more streamlined, and the company also made homewares.

Ownership

On 14 September 2023 Fiskars Group announced an agreement to acquire Georg Jensen Investment ApS, the parent of Georg Jensen A/S, from Investcorp for an enterprise value of EUR 151.5 million, debt free and cash free. The company said the deal would add Jewelry and Fine Silver categories to Fiskars. The press release reported revenue growth of 16 percent to DKK 1.2 billion between 2019 and 2022. The release does not state the completion date, so completion is not independently confirmed here.

Business model and distribution

The sources consulted describe stores in several international cities from the early twentieth century. A current store and wholesale breakdown is not given, so none is stated.

Why it matters

Georg Jensen is one of the best known names in Scandinavian silver design. Its move into a Nordic consumer goods group shows how heritage luxury houses are being consolidated with homewares and lifestyle brands.

Frequently asked questions

Who owns Georg Jensen?

Fiskars Group announced on 14 September 2023 that it had agreed to acquire Georg Jensen's parent company from Investcorp. Completion was not stated in the release consulted.

Where is Georg Jensen from?

Georg Jensen is from Denmark. The silversmith opened his workshop at 36 Bredgade in Copenhagen in 1904.

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