Tasaki
Japan
Tasaki is a Japanese luxury jewellery brand founded in 1954 and best known for pearls. It operates its own pearl farms and opened a flagship at 170 New Bond Street in London as its European debut, according to Bond Street's own site.
| Founded | 1954 |
|---|---|
| Origin | Japan |
| Signature material | Pearls |
| Flagships | Tokyo, Paris, New York, London |
| Segment | Jewellery |
| Website | tasaki.com |
What is Tasaki?
Tasaki is a Japanese jewellery house founded in 1954 by a pearl farming family. Pearls are its signature material, and the company says it owns and operates its own pearl farms, with pearls sourced from Japan and Myanmar. Tahitian pearls are the exception, as it does not farm them.
Products and positioning
Tasaki sells pearl jewellery, including sculptural earrings and minimalist chokers with a single pearl. A reseller profile describes its designs as minimalist and contemporary, with clean lines and geometric shapes in platinum, gold and silver, set with diamonds, pearls and sapphires. The brand has collaborated with designers Thakoon and Prabal Gurung, and Bond Street's site reports that Prabal Gurung was recently appointed Design Director.
Business model and distribution
The company is vertically integrated at the raw material level, from pearl farming to jewellery. It is also described as the only De Beers sightholder in Japan, cutting and polishing diamonds in Kobe workshops. Distribution is through own boutiques, with flagships reported in Tokyo, Paris and New York and a London store at 170 New Bond Street. The sources do not state who owns the company or where it is headquartered, so those fields are left open.
Why it matters
Tasaki shows how a Japanese pearl producer became an international luxury jewellery brand while keeping control of its supply chain. The Bond Street article, which is promotional in tone, also calls Tasaki the number one producer of Akoya pearls in the world, a claim that has not been independently verified here. Information on revenue, current management and group ownership could not be confirmed in this research.
Frequently asked questions
Where is Tasaki from?
Tasaki is a Japanese jewellery brand, founded in 1954 by a pearl farming family. It is best known for pearl jewellery.
Is Tasaki a luxury brand?
Tasaki positions itself as luxury jewellery, working in platinum, gold, diamonds and pearls. It has flagship stores in cities including Tokyo, Paris, New York and London.