GINZA TANAKA

GINZA TANAKA is a Japanese precious metals jewellery brand belonging to the Tanaka Kikinzoku group, with roots in a Tokyo business founded in 1892. It sells jewellery, gold crafts and bullion from its main boutique in Ginza.

What is GINZA TANAKA?

GINZA TANAKA is a Japanese jewellery and precious metals brand linked to Tanaka Kikinzoku. It is best known for its main boutique in Ginza, Tokyo.

History

The business traces its origins to 1892, when Kamekichi Yamazaki opened a precious metals wholesaler, Shimizu Shoten, later Yamazaki Shoten, in Asakusa. Yamazaki is credited as the first person in Japan to propose the karat system for indicating gold quality and was among the first to sell diamonds in the country. Tanaka Shoten, now Tanaka Kikinzoku Kogyo, took over the business in 1930. After decades as Yamazaki Co., Ltd., it adopted the GINZA TANAKA name in 2002, marking 110 years in business.

Products and positioning

GINZA TANAKA combines fine jewellery with products rooted in precious metals expertise:

• Precious metal jewellery and accessories
• Crafted gold ornaments, including pieces engraved with family crests
• Gold and platinum bullion bars
• Gold calendars

Distribution

The brand's flagship is its main boutique in Ginza, which was renovated in 2002 when the GINZA TANAKA name was introduced.

Why it matters

GINZA TANAKA shows how a precious metals group can translate material expertise into a consumer jewellery brand, with heritage dating back to the early days of modern gold trading in Japan.

Frequently asked questions

Who founded GINZA TANAKA?

The business was founded in 1892 by Kamekichi Yamazaki as a precious metals wholesaler in Asakusa, Tokyo.

Is GINZA TANAKA part of Tanaka Kikinzoku?

Yes, Tanaka Kikinzoku took over the business in 1930, and it has traded as GINZA TANAKA since 2002.

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