agete
agete is a Japanese jewellery brand born in Aoyama, Tokyo, in 1990. It designs fine jewellery in gold, silver and natural gemstones in a classic and modern style, alongside vintage-style watches.
| Founded | 1990 |
|---|---|
| Origin | Aoyama, Tokyo |
| Style | Classic and Modern |
| Lines | agete Classic, agete, First, Silver, Man |
| Website | agete.com |
What is agete?
agete is a jewellery brand from Japan, founded in 1990 in Aoyama, Tokyo. It is one of the Japanese light jewellery labels that have also built a following in other Asian markets such as Taiwan.
Products and positioning
The brand's aesthetic is described as Classic and Modern, combining vintage character with clean, contemporary lines. Its necklaces, rings and bracelets are designed to be layered, and it also offers vintage-style watches with jewellery-inspired details. Materials include:
- 10K, 14K and 18K gold
- 925 sterling silver
- Natural stones such as diamonds, pearls, opal, chalcedony, ruby and turquoise
The offer is organised into several lines, including agete Classic, the core agete line, agete First, agete Silver and agete Man.
Why it matters
agete represents the Japanese approach to everyday fine jewellery: refined, wearable pieces at accessible premium prices, designed to be collected and combined rather than worn as single statement items.
Frequently asked questions
Where is agete from?
agete is a Japanese jewellery brand founded in Aoyama, Tokyo, in 1990.
What does agete sell?
agete sells necklaces, rings, bracelets and vintage-style watches in gold, silver and natural gemstones.