Bloody Mary

Bloody Mary is a Japanese silver jewellery brand from Tokyo known for finely engraved rings and pendants. It is operated by Beyoncourt Inc. and marked its 25th anniversary in 2024.

What is Bloody Mary?

Bloody Mary is a Japanese jewellery brand based in Shibuya, Tokyo. It is operated by Beyoncourt Inc., which also runs the brand's store in Harajuku. The label is known for delicate metal engraving and elegant silhouettes, and its designs draw on natural creatures and mythical figures.

History

The brand celebrated its 25th anniversary in 2024, placing its origins in the late 1990s. To mark the occasion it released the Elemental Sky collection in April 2024, built around the Sylph, a dragon-like creature.

Products and positioning

Bloody Mary makes rings, pendants and other jewellery, mainly in silver, with some pieces set with small coloured diamonds. Its stated concept is that the wearer carries a creature's form as a personal charm, with each piece holding its own meaning for the owner. The anniversary Sylph ring and pendant combined silver with a blue diamond.

Distribution

The brand sells through its own stores and selected retailers in Japan, including:

• Bloody Mary Harajuku in Tokyo
• Bloody Mary Shinsaibashi in Osaka
• Beyoncourt stores in Hamamatsu and at Meitetsu Department Store
• Jewellery retailers such as Volt Kanazawa and Jewelry Connection

Why it matters

Bloody Mary is an example of the Japanese silver jewellery scene, where detailed hand engraving and a strong design concept support a loyal following through brand-run stores.

Frequently asked questions

Where is Bloody Mary jewellery from?

Bloody Mary is a Japanese jewellery brand based in Shibuya, Tokyo, with a flagship store in Harajuku.

What does Bloody Mary make?

It makes engraved silver jewellery such as rings and pendants, with designs inspired by natural and mythical creatures.

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