By Pariah
United Kingdom
By Pariah is a British jewellery brand founded in 2016 by Sophie Howard. It is known for gold vermeil hoop and pearl earrings made from recycled metal and untreated gemstones.
| Founded | 2016 |
|---|---|
| Founder | Sophie Howard |
| Origin | United Kingdom |
| Main material | 14ct gold-plated vermeil |
| Typical price point | From around £100 |
What is By Pariah?
By Pariah is a jewellery label based in the United Kingdom. According to Marie Claire UK, it was founded in 2016 by Sophie Howard. Although it is sometimes filed under accessories, its range consists of fine and demi-fine jewellery rather than bags or other accessories.
Products and positioning
The range covered by the Marie Claire UK article includes gold hoops such as The Curve and Sabine styles, pearl drop earrings, huggie hoops, birthstone earrings, chain bracelets, rings and gemstone hoop earrings. Pieces are made in 14ct gold-plated vermeil, which the article describes as 100% recycled, and the gemstones are used in their natural form without further treatment.
Pricing
The article states that prices start from around £100, and the listed pieces range from about £90 for sale huggie hoops to £460 for large Sabine hoops. It describes the brand as more affordable than its celebrity following might suggest, with a focus on natural materials and ethical practices.
Why it matters
By Pariah shows how a small British label has built visibility in the accessible end of the jewellery market through recycled materials, natural stones and a recognisable earring-led range.
Frequently asked questions
Where is By Pariah from?
By Pariah is a British jewellery brand based in the United Kingdom.
What does By Pariah sell?
By Pariah sells jewellery, mainly gold vermeil hoop earrings, pearl drops, bracelets and rings with natural gemstones.