Astley Clarke
Aeternum Group (majority stake since 2019) · United Kingdom
Astley Clarke is a London jewellery brand founded in 2006 by Bec Astley Clarke. Aeternum Group GmbH acquired a majority stake in 2019, and the brand sells through department store concessions, online and its own Seven Dials store.
| Founded | 2006 |
|---|---|
| Founder | Bec Astley Clarke |
| Owner | Aeternum Group GmbH (majority stake, 2019) |
| Headquarters | London, United Kingdom |
| Segment | Demi-fine jewellery |
| Website | astleyclarke.com |
What is Astley Clarke?
Astley Clarke is a British demi-fine jewellery brand founded in London in 2006 by Bec Astley Clarke. Its pieces use noble metals with coloured gemstones, and Wikipedia also mentions 14 karat gold with diamonds, a claim the page marks as needing a citation.
History
The business began as an online retailer of designer jewellery. In 2009 it began designing its own jewellery under creative director Lorna Watson. In 2014, under chief executive Scott Thomson, it moved to selling only its own designs. Aeternum Group GmbH acquired a majority stake in 2019, and in 2021 the brand opened its first store on Monmouth Street in London's Seven Dials. Wikipedia does not confirm who holds the leadership roles today, so they are not listed as current here.
Business model and distribution
The brand combines three channels. It operates concession spaces in UK department stores including Liberty, Selfridges and Fortnum & Mason, it sells online, and since 2021 it has had its own store in Seven Dials. The shift from multi brand online retailing to a single brand reflects a common path among British direct to consumer jewellers.
Why it matters
Astley Clarke is a useful case of a retailer turned brand: it started by selling other designers online, then built a proprietary range and added physical retail only after it had established an online audience. It competes in the British demi-fine jewellery space alongside brands such as Monica Vinader. Public sources consulted do not give revenue figures, and none are stated here.
Frequently asked questions
Who owns Astley Clarke?
Aeternum Group GmbH acquired a majority stake in Astley Clarke in 2019. The brand was founded in 2006 by Bec Astley Clarke.
Where is Astley Clarke from?
Astley Clarke is a British jewellery brand from London. It began as an online retailer of designer jewellery before moving to its own designs.