Love & Co.
SK Jewellery Group · Singapore
Love & Co. is a Singapore bridal jewellery brand launched in 2007 by SK Jewellery Group. It specialises in engagement rings and wedding bands, many of them made to order or customised.
| Launched | 2007 |
|---|---|
| Parent | SK Jewellery Group |
| Focus | Bridal jewellery |
| Markets | Singapore, Malaysia, Thailand, China |
| Website | loveandco.com |
What is Love & Co.?
Love & Co. is a bridal jewellery brand from Singapore owned by SK Jewellery Group. It focuses on engagement rings and wedding bands, with a strong emphasis on made to order and customised pieces.
History
SK Jewellery Group launched Love & Co. in 2007 to serve the premium bridal market, a move led by group chief executive Daniel Lim together with his siblings Peter and Mary. The brand has since expanded beyond Singapore into Malaysia, Thailand and China.
Products and positioning
The brand's offer centres on diamond bridal jewellery and related innovations:
- Engagement rings and wedding bands
- The Lovemarque diamond, developed with De Beers
- Digital diamond reports with Sarine
- Star Carat lab grown diamonds, introduced in 2019
Distribution
Love & Co. operates its own stores in Singapore and its other markets, including locations in China such as Raffles City Chengdu and Hong Kong Plaza Shanghai, and offers a limited range through its online store.
Why it matters
Love & Co. shows how a Southeast Asian jewellery group built a dedicated bridal brand and took it across the region.
Frequently asked questions
Who owns Love & Co.?
Love & Co. is owned by Singapore's SK Jewellery Group, which launched it in 2007.
What does Love & Co. sell?
Love & Co. sells engagement rings and wedding bands, including customised and lab grown diamond pieces.