Lee Hwa Jewellery
Aspial Corporation · Singapore
Lee Hwa Jewellery is a Singaporean jewellery retailer founded in 1970 by Madam Tan Soo Lan. Part of the Aspial group, it sells contemporary and wedding jewellery in gold, white gold and diamonds through stores across Singapore.
| Founded | 1970 |
|---|---|
| Founder | Madam Tan Soo Lan |
| Group | Aspial Corporation |
| Country | Singapore |
| Website | leehwajewellery.com |
What is Lee Hwa Jewellery?
Lee Hwa Jewellery is one of Singapore's established jewellery chains. It was founded in 1970 by Madam Tan Soo Lan, and her son Koh Wee Seng took over the business in 1994.
History
The company grew into a network of retail showrooms in Singapore in the 1990s. In 2001 Lee Hwa Holdings was renamed Aspial Corporation, which has housed several jewellery brands including Lee Hwa, Goldheart and CitiGems, and has also owned the Maxi-Cash pawnbroking chain.
Products and positioning
Lee Hwa designs and makes jewellery in house. Its offer covers contemporary jewellery and wedding jewellery, white gold under its Platinum and Gold collection, and Purple Gold, a signature alloy line.
- Contemporary gold and diamond jewellery
- Wedding and bridal jewellery
- Purple Gold collection
- JewelPlay and JewelSpace concept stores
Distribution
The brand sells through its own stores in Singapore's shopping malls, including concept formats such as Lee Hwa's JewelPlay, and online.
Why it matters
Lee Hwa is a long running family founded jewellery business that became the base of a listed group, showing how Singapore's jewellery retail sector developed from family shops into multi brand companies.
Frequently asked questions
Who founded Lee Hwa Jewellery?
Lee Hwa Jewellery was founded in 1970 by Madam Tan Soo Lan; her son Koh Wee Seng took over in 1994.
What does Lee Hwa Jewellery sell?
It sells contemporary and wedding jewellery in gold, white gold and diamonds, including its Purple Gold line.