VIERI
VIERI is a Berlin-based fine jewellery brand led by designer and creative director Guya Merkle. It handcrafts rings, necklaces, earrings and bracelets in 18-carat gold sourced ethically or recycled, set with diamonds and coloured gemstones.
| Headquarters | Berlin, Germany |
|---|---|
| Creative director | Guya Merkle |
| Materials | 18-carat recycled and ethically sourced gold |
| Products | Rings, necklaces, earrings, bracelets |
| Website | vieri.com |
What is VIERI?
VIERI is a fine jewellery brand from Berlin, Germany. Its creative director and designer is Guya Merkle, who also founded the Earthbeat Foundation, an organisation that supports gold miners with better working conditions and alternative sources of income. The brand's ethos is that fine jewellery and responsible practice belong together.
Products and positioning
Pieces are handcrafted from ethically sourced and recycled gold in 18-carat white, rose and yellow tones. Stones include white and warm brown diamonds, blue sapphires, rubies, tsavorites and translucent rainbow quartz.
The brand's cloud-themed range was presented across four collections: Clouds, Tiny Clouds, Golden Clouds and Cloud Formation. Typical pieces include:
- Stackable bangles and a three-tier cuff
- Hoop earrings
- Cocktail rings
- Statement necklaces
Distribution
Alongside its home market, VIERI has launched in the United Kingdom, where it is presented by specialist fine jewellery retailers such as The Jewellery Room.
Why it matters
VIERI is one of a group of European fine jewellers placing responsible gold sourcing at the centre of the brand, linking product design directly to the conditions of mining communities.
Frequently asked questions
Where is VIERI from?
VIERI is a fine jewellery brand based in Berlin, Germany.
Who is behind VIERI?
Guya Merkle is the brand's designer and creative director; she also founded the Earthbeat Foundation for gold miners.