Bibi van der Velden
Netherlands
Bibi van der Velden is a luxury jewellery label launched in 2006 by the designer of the same name, who is also creative director of the platform Auverture. It is known for unusual materials and is stocked by retailers including Bergdorf Goodman, Dover Street Market and Net-a-Porter.
| Launched | 2006 |
|---|---|
| Founder | Bibi van der Velden |
| Related platform | Auverture |
| Stockists | Bergdorf Goodman, Dover Street Market, Net-a-Porter |
| Segment | Jewellery and watches |
What is Bibi van der Velden?
Bibi van der Velden is a jewellery brand named after its designer. According to Wikipedia, her namesake brand launched in 2006. She is also the founder and creative director of Auverture, a contemporary jewellery platform, and founded the Charlie Braveheart Foundation in 2018. The sources consulted do not state a headquarters or any ownership structure, so these are left out.
Products and positioning
The jewellery is made from a distinctive mix of materials:
- Mammoth tusk
- Baroque pearls
- Scarab beetle wings
- Sustainable gold
- Diamonds and precious stones
This choice of materials places the label in the luxury and collector end of jewellery, where provenance and unusual craft are selling points.
Business model and distribution
Wikipedia lists Bergdorf Goodman, Dover Street Market and Net-a-Porter among the places where the jewellery is sold. These are high end department store and online luxury retail partners, which suggests a wholesale led model. Details on owned stores or direct online sales are not documented in the sources consulted.
Why it matters
The brand shows how a designer led label can reach top tier global retailers through distinctive materials rather than scale. The founder's additional work through Auverture and a charitable foundation also gives the name a wider footprint than a single collection.
Frequently asked questions
Who is Bibi van der Velden?
Bibi van der Velden is a jewellery designer whose namesake brand launched in 2006. She is also the founder and creative director of Auverture and founded the Charlie Braveheart Foundation in 2018.
Where is Bibi van der Velden sold?
According to Wikipedia, the jewellery is stocked by Bergdorf Goodman, Dover Street Market and Net-a-Porter.